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Privacy Policy

Last Updated: October 8, 2026

This Privacy Policy describes how Fennec Studio LLC, a California limited liability company ("Fennec Studio", "we", "us"), collects, uses, and protects your personal information when you visit our website or make a purchase. For the data described here, Fennec Studio is the controller.

It covers the print-on-demand storefront only. X-TKN, our token and one-time secret API, has its own Privacy Policy and Subprocessor List, because our role there is different: for content customers put through that API we act as a processor rather than a controller.

1. Information We Collect

1.1 Information You Provide

When you interact with our website, you may provide us with:

Account Information:

  • Name

  • Email address

  • Password (stored securely hashed)

  • Phone number (optional)

Order Information:

  • Billing address

  • Shipping address

  • Payment information (processed securely by our payment provider)

  • Order history

Checkout Information:

  • Your email address and cart contents, saved when you enter your email at checkout, before you place an order

  • If you are signed in, your cart contents each time you change your cart, saved against your account email

Communication Information:

  • Messages sent through our contact form

  • Customer support correspondence

  • Email preferences

Product Reviews:

  • The rating, title and text of a product review you submit

1.2 Information Collected Automatically

When you visit our website, we automatically collect:

Device Information:

  • IP address

  • Browser type and version

  • Operating system

  • Device type

Usage Information:

  • Pages visited

  • Time spent on pages

  • Referring website

  • Click patterns

Cookies and Tracking:

  • Session cookies (essential for website function)

  • Analytics cookies (to understand website usage)

  • Marketing cookies (with your consent)

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 Order Fulfillment

  • Processing and shipping your orders

  • Sending order confirmations and shipping updates

  • Handling returns and refunds

  • Communicating about order issues

2.2 Customer Service

  • Responding to your inquiries

  • Resolving complaints and disputes

  • Providing product information

2.3 Account Management

  • Creating and maintaining your account

  • Authenticating your identity

  • Storing your preferences

2.4 Marketing (with consent)

  • Sending promotional emails

  • Notifying you about sales and new products

  • Personalizing your shopping experience

2.5 Website Improvement

  • Analyzing website usage patterns

  • Improving our products and services

  • Fixing bugs and technical issues

2.6 Legal Compliance

  • Complying with applicable laws

  • Responding to legal requests

  • Protecting our rights and property

2.7 Cart Reminders

  • Saving your cart so you can return to it

  • Sending one reminder email about a saved cart you haven't checked out, at least 24 hours after your last cart activity, unless you have placed an order since

We send this reminder whether or not you have opted in to marketing emails. It is sent once, and contains your cart, a link back to it and a link to unsubscribe. Unsubscribing from any email a store sends you also stops that store's cart reminders.

3. Information Sharing

We do not sell your personal information. We share your information only in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who help us operate our business:

Payment Processing:

We use Stripe to process payments. When you make a purchase, your payment information is sent directly to Stripe and is subject to their privacy policy. We do not store your full credit card number.

Order Fulfillment:

We use Printful to print and ship your orders. We share your name, shipping address, and order details with Printful to fulfill your order.

Email Communications:

We use email service providers to send transactional and marketing emails.

Analytics:

We use analytics services to understand how visitors use our website.

Bot and Abuse Protection:

We use Google reCAPTCHA Enterprise on sign-in, our contact forms, and when you enter your email at checkout, to tell people apart from automated abuse. It collects hardware and software information, such as device and browser data, and sends it to Google. Google's Privacy Policy and Terms of Service apply.

3.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to:

  • Comply with legal obligations

  • Protect our rights or property

  • Prevent fraud or illegal activity

  • Protect the safety of our users or the public

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

3.4 Product Reviews

Once we approve a product review you submit, it is shown publicly on the storefront you wrote it on: its rating, title and text, the date you submitted it, your first name and the first letter of your last name, and whether you bought that product from us. If we have no first name for you, the review is shown as from a "Verified buyer" or a "Customer" instead. We never show your full last name or your email address with a review.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • Secure HTTPS encryption for all data transmission

  • Encrypted storage of sensitive data

  • Regular security assessments

  • Access controls limiting who can view your data

  • Secure authentication systems

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill your orders and provide customer service

  • Maintain your account (if you have one)

  • Comply with legal obligations

  • Resolve disputes

Retention Periods:

  • Order data: 7 years (for tax and legal compliance)

  • Account data: Until you delete your account

  • Marketing preferences: Until you unsubscribe

  • Analytics data: 26 months

  • Abandoned-cart data (an email address entered at checkout before an order is placed, and the cart contents): 30 days after your last cart activity or our last reminder email about it

  • Product reviews: until you or we delete them; deleting your account deletes your reviews

You may request deletion of your data at any time (see Your Rights section).

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 Access

You can request a copy of the personal information we hold about you.

6.2 Correction

You can request that we correct inaccurate or incomplete information.

6.3 Deletion

You can request that we delete your personal information, subject to certain legal exceptions.

6.4 Opt-Out

You can opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in any marketing email

  • Updating your preferences in your account settings

  • Contacting us directly

6.5 Data Portability

You can request your data in a portable format.

6.6 Withdraw Consent

Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, write to support@fennec.studio with "Privacy Request" in the subject, or use the contact form on our website.

7. Cookies

7.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide a better experience by remembering your preferences and understanding how you use our site.

7.2 Types of Cookies We Use

Essential Cookies:

Required for basic website functionality, such as maintaining your shopping cart and processing checkout. These cannot be disabled.

Analytics Cookies:

Help us understand how visitors interact with our website so we can improve it. These collect anonymous usage data.

Marketing Cookies:

Used to deliver relevant advertisements and track campaign effectiveness. These are only set with your consent.

7.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any website you visit.

9. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Transfers

We are based in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You can request information about the categories of personal information we collect and how we use it.

  • Right to Delete: You can request deletion of your personal information.

  • Right to Opt-Out: You can opt out of the sale of your personal information. Note: We do not sell personal information.

  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, write to support@fennec.studio with "Privacy Request" in the subject, or use the contact form on our website.

12. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Access your personal data

  • Rectify inaccurate data

  • Erase your data ("right to be forgotten")

  • Restrict processing of your data

  • Data portability

  • Object to processing

  • Withdraw consent

  • Lodge a complaint with a supervisory authority

Legal Basis for Processing:

We process your data based on:

  • Contract performance (fulfilling your orders)

  • Legitimate interests (improving our services, preventing fraud, reminding you about a saved cart you haven't checked out)

  • Consent (marketing communications, publishing reviews you submit)

  • Legal obligations (tax and accounting requirements)

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

For significant changes, we may notify you by email or through a notice on our website.

14. Contact Us

Fennec Studio LLC

If you have questions about this Privacy Policy or our privacy practices, write to support@fennec.studio or use the contact form on our website.

For privacy-related requests, please include "Privacy Request" in your message subject and provide enough information for us to verify your identity and process your request.